TikTok is introducing a updated setting that allows them to reduce the amount of AI-made videos appearing in their feeds. This move comes as the platform disclosed that it presently contains in excess of 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a full-scale release. This shift comes amid a increase in AI content, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing video streams on a popular video site only show AI-generated videos. A considerable share of this output is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is frequently illogical or surreal.
Based on user feedback that a lot of users like content produced via AI tools, from computer-generated images to science explainers, and we intend to provide users the ability to adjust the amount of that, according to their own choices,” said a company executive.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its network labeled as made with AI. Overall, in excess of 100 million pieces of content are uploaded to the service every day, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the amount of AI content they watch by accessing the content preference feature in the app and picking AI-made media. Additional categories that currently be modified under the filter cover news, style, beauty, and choreography.
Content Labeling and Policies
Its policies require content makers to tag lifelike artificially created content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any realistic AI video that is without a tag can be deleted under its community policies.
Additionally, the app will now attach an “AI-made” label to content created with its built-in AI features, or identified by an cross-platform project for identifying content made by AI. This step is designed to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is also launching a two million dollar AI literacy fund for professionals and groups to develop learning resources about responsible artificial intelligence. This program will benefit charitable organizations specializing in educating coding and technology.
Platform Protection
TikTok has defended its moderation strategy, during debate over intentions to make redundant numerous content moderators in the UK. It is planning to reduce a significant number of roles in its trust and safety team in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A senior executive stated that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content before it has to be seen by people. The company stated a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with dangerous material as rapidly, which is where a extensive automated help is proving valuable operate efficiently.”
